Dan founded Diamas in 2014 in order to give brands an opportunity to be represented in London’s premium on trade. Before Diamas, in 2003, he cofounded Box Marketing, working for the majority of the UK’s premium brand owners, gaining national distribution for their brands.
Box Marketing became the UK’s most successful sales agency with an on trade focus. Having sold this business after 10 years he concentrated on the area that makes the most difference to the ultimate success for premium brands. Which he’s still doing now with Diamas.
Joe has been Sales Director of Diamas since the beginning of 2025 having worked with Diamas for a number of years. He leads his fantastic team. Over 10 years' experience managing bars, overseeing day-to-day operations and becoming a brand trainer. Additionally, 6 years of specialised event management experience, combined with advanced mixology skills.
A passionate and dynamic individual with over 20 years of experience in the hospitality industry having started with Diamas in 2023. A strong background in bar management and a previously worked in Italy as a stockbroker.
Before leaving his career as a university lecturer, Tamas spent 8 years running restaurants before moving into the drinks’ industry - because who doesn't love good cocktail, right? He’s all about bringing brands to life and managing some of the most prestigious accounts in London. Tamas has worked with Diamas since 2019.
Cameron has a decade of hands-on experience in hospitality management, where he honed his ability to create an exceptional guest experiences and innovative cocktails. He has a strong knowledge of fine spirits, flavour profiles, and cutting-edge drink trends'. Camreon started with Diamas in 2024.
Iain was a founder member of Diamas having previously worked with Box Marketing where he ran the premium bar service. He has unrivalled experience and has an extremely strong network. He has a passion for music which he teaches part time in schools.